WiFi Marketing Blog
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49% of people will disregard a brand if it bombards them with ads or if they perceive the advertising to be irrelevant. As consumers are continuously inundated with digital advertising and customized messaging throughout each day, for marketers, relevancy remains the ultimate challenge. Practically every advertising platform—Facebook, Twitter, Snapchat, and other content publishers—offer strategies for
When engaging with customers, there’s no one-size-fits-all option—the content and execution of your marketing outreach must change along with the customer’s perspective of the business. For example, the messages that a marketer presents to new customers should be quite different from those sent to long-time customers. By determining the status of a customer’s relationship with
Brick-and-mortar businesses in pursuit of repeat customers can benefit greatly from WiFi marketing. A guest WiFi network will help in collecting customer data and visitor metrics that, in turn, provide business intelligence to optimize and automate loyalty programs, precisely target digital ads, and improve customer communications. Encouraging a repeat visit is one of the many
As a marketer, your small business clients are the most valuable and most vulnerable. According to recent studies, and more widely understood given the current economic climate, there are over 30.7 million small businesses in the United States accounting for 90% of the business population. Local businesses have a certain charm, they encourage a unique
It’s hard for a local business to learn about their customers the way digital companies usually do. Brick-and-mortar shops, like the local dry cleaner and a mom-and-pop bagel place, tend to get to know their customers face-to-face rather than by collecting personal data. For digital businesses, communicating with their customers and promoting their products doesn’t
When you tell a prospect about the customer data collection that is possible with a WiFi marketing platform, you may get a blank stare. The person will be thinking, “How is that going to help me get more customers?” A quick and easy way to grow their marketing database, as compelling as that is, can
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