Use WiFi Marketing at Every Stage of the Customer Relationship

When engaging with customers, there’s no one-size-fits-all option—the content and execution of your marketing outreach must change along with the customer’s perspective of the business. For example, the messages that a marketer presents to new customers should be quite different from those sent to long-time customers. By determining the status of a customer’s relationship with …

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WiFi Marketing for Repeat Customers

Brick-and-mortar businesses in pursuit of repeat customers can benefit greatly from WiFi marketing. A guest WiFi network will help in collecting customer data and visitor metrics that, in turn, provide business intelligence to optimize and automate loyalty programs, precisely target digital ads, and improve customer communications. Encouraging a repeat visit is one of the many …

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Using WiFi Marketing to Boost the Social Presence of Your Local Clients

As a marketer, your small business clients are the most valuable and most vulnerable. According to recent studies, and more widely understood given the current economic climate, there are over 30.7 million small businesses in the United States accounting for 90% of the business population. Local businesses have a certain charm, they encourage a unique …

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Making the Advantages of Digital Businesses Available for Brick-And-Mortars

It’s hard for a local business to learn about their customers the way digital companies usually do. Brick-and-mortar shops, like the local dry cleaner and a mom-and-pop bagel place, tend to get to know their customers face-to-face rather than by collecting personal data.  For digital businesses, communicating with their customers and promoting their products doesn’t …

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A Marketer’s Guide to Boosting Client Business with WiFi Marketing

When you tell a prospect about the customer data collection that is possible with a WiFi marketing platform, you may get a blank stare. The person will be thinking, “How is that going to help me get more customers?” A quick and easy way to grow their marketing database, as compelling as that is, can …

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Help Local Clients Address Crisis Concerns with WiFi Marketing

As your brick-and-mortar clients slowly get back on their feet after coronavirus fears subside, they’ll need help executing the specialized outreach that will be required to engage with their anxious customers. WiFi marketing can be instrumental in achieving that goal. The global COVID-19 crisis will leave in its wake a business environment that none of …

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Selling WiFi Marketing to Hospitality Businesses

If you run a digital marketing agency or MSP, selling WiFi marketing to hospitality businesses can be your next big revenue stream. Hotels, motels, and other hospitality businesses, like any establishment where customers remain on site for a long time, are ideal territory for WiFi marketing. The opportunity to conduct WiFi marketing allows business owners …

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Grow Your MSP Business with WiFi Marketing

Successful companies prosper because they focus on growth. For an MSP, adding services is a proven way to attract more customers and increase revenue—two cornerstones of an effective growth strategy. Adding WiFi marketing services, especially, has the potential to spark a long-lasting increase in revenue, bring in new clients, and add value for existing clients. …

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