Coffee Shop Case Study
Summary
Being a small family owned and operated business, The Grilled Gecko Caf’e was a great local seaside cafe with good local customers. However, being in a tourist location, they saw an opportunity to capture not only local customer data but visiting customers as well.
The Challenge
Tony, the owner, was already offering free WiFi but had to give out a password. The problem was there was no way to track the visitor information, or how many people had the password. Also, a shared password created an open network susceptible to hackers, and WiFi usage outside of normal business hours.
Solution
The reseller was able to turn Tony’s existing WiFi into a WiFi marketing portal. Now, Tony didn’t need to give out his password anymore and he was collecting valuable social data with every login. With the marketing router, the reseller set up some visit-based automations for The Grilled Gecko Caf’e, including asking for TripAdvisor, Google, and Facebook reviews, based on how many times the customer has visited.
Results
- The Grilled Gecko Caf’e built a database of over 700 names and emails in just 30 days.
- TripAdvisor results: started at number 38 and are now number 1 and 2 in Local with over 170 four- or five-star reviews.
- Google reviews: started with zero and now have over 70 four- or five-star reviews.
- The Grilled Gecko Caf’e can now send emails and text messages to clients on the fly to promote specials and offers in order to drive traffic on slow days.
- Their loyalty program is now 100% automated.
Local Bar Case Study
Summary
Being a busy city bar, Naked for Satan wanted a way to collect more customer information other than the “sign up for our newsletter” on their website. They saw an opportunity to use WiFi marketing as a way to help build their database.
The Challenge
Naked for Satan had a fast internet connection but didn’t have an unlimited plan with their provider. The main challenge was to find a way to limit the customer’s internet time or usage without limiting their experience at the bar. They knew they couldn’t give out a password as they would have no way to control the amount of data the customers could use each session.
Solution
They spoke with the reseller’s team to see how they could help. The reseller did a site survey and quickly realized the bar didn’t need a WiFi overhaul. With a simple plug and play router, they were able to turn the bar’s existing WiFi into a WiFi marketing portal. Now the bar had no need to give out their WiFi password and could control the amount of time and data each customer could use.
Results
- Naked for Satan now has a database of over 1,300 names and emails in just a few short months.
- The bar can now send emails and text messages to clients on the fly to promote specials and offers in order to drive traffic on slow days.
Restaurant Case Study
Summary
Enzo’s on the Beach is located in beautiful Hervey Bay. Enzo was on holiday in Bali and noticed that every restaurant he visited offered free WiFi, and being located in a tourist hotspot, he saw an opportunity to use free WiFi with WiFi marketing to help the restaurant grow its database.
The Challenge
Enzo had an unlimited internet connection, however, he didn’t know where to start with creating a free WiFi zone for the restaurant. While he was away, his PA received one of the reseller’s marketing emails at the same time as Enzo was asking how to do this.
Solution
With a simple plug and play router, the reseller had Enzo’s new Guest Wifi up and running in less than 20 minutes. They were able to turn his existing internet into a WiFi marketing portal. Enzo was now able to offer their customers a way to stay connected while in the comfort of the restaurant.
Results
- Data collected: over 3500 emails collected within the first few months.
- Happy customers were staying in the venue longer.
- Multiple automations were set up within the WiFi dashboard, including TripAdvisor Review Express, Google Reviews, and Birthday Club.
- Enzo can now send emails and text messages to clients on the fly to promote specials and offers to drive traffic on slow days.
Winery Case Study
Summary
Being a winery, Montalto Wines wanted a way to collect more customer information. WiFi marketing was a great solution to help build their email database.
The Challenge
Montalto already had a fast internet connection and infrastructure, with Ubiquiti UniFi access points. The main challenge was to find a way to limit the customers’ internet time or usage and to find a way to use their current WiFi network without any additional installation or hardware costs.
Solution
With a call to the winery’s IT team, the reseller was able to overlay their cloud based solution to the location’s existing Ubiquiti access points. With ZERO extra hardware cost, the reseller turned Montalto’s existing WiFi into a WiFi marketing portal. Now the winery was able to control the amount of time and data each customer could use and gather the information they needed.
Results
- Over 200 emails collected within the first month.
- All data was automated to integrate with their existing mailing list.
- The winery can now send emails and text messages to clients on the fly for special promotions.
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