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Three close frameworks with word-for-word scripts for WiFi marketing deals.
A closing sequence is a series of small yes steps that make the final commitment feel inevitable rather than risky. Most resellers jump straight to "ready to sign up?" — and get stalled. These three sequences are designed for WiFi marketing deals specifically.
Close 1 — The Trial Ladder
Use when: The prospect is warm but not ready to commit to a paid plan.
Step 1: "Let me set up a free 14-day trial. No credit card, no obligation. I install the hardware at no cost." [They say yes — the trial is a yes, not a no.]
Step 2 (Day 3): "Good news — you already have [X] guest connections and [Y] new marketing contacts. On track for about [Z] per month." [Data creates belief. They say "great."]
Step 3 (Day 30): "Here are your 30-day numbers: [X contacts, Y campaigns, Z opens]. The annual plan at $159/month saves you $480 versus month-to-month. Most clients go annual after the trial data. Want to lock that in today?"
The trial ladder works because each step is a small yes. By Day 14, they have already received value and saying yes feels like continuing something that works — not starting something risky.
Close 2 — The Alternative Close
Use when: The prospect has seen the demo and is clearly interested but is stalling.
Never ask: "Would you like to move forward?" (yes/no — defaults to no)
Instead: "Would you prefer to start with the monthly plan at $199, or lock in the annual rate at $159 and save $480 over the year?"
Both options are a yes. You are asking which version of yes they prefer. This removes the binary decision and replaces it with a preference question.
Variation for multi-location prospects: "Should we start with your downtown location or the one on Main Street?"
Close 3 — The Summary Close
Use when: You have done a long discovery and demo and need to crystallize the decision.
"Let me summarize what we covered. You are spending $[X]/month on marketing with inconsistent results and no contact capture. With our platform at your location, you will capture [Y] new opted-in contacts per month — at your current CPA that is $[Z] in marketing value for $199/month. Your portal is already built with your logo. The trial is free and the hardware is covered. The only question left is: do you want to start capturing those contacts this week or next?"
The summary close works because it is not a close — it is a review. The prospect hears their own logic reflected back at them. The final question gives them two options (this week or next) that both move forward.
After Any Close: Be Quiet
After you ask the closing question, stop talking. The first person who speaks loses. Most resellers fill silence out of discomfort and accidentally talk themselves out of the close. Ask the question, then wait.