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Hardware margins are thin and shrinking. The VARs growing their book of business are bundling managed services on top of the equipment — turning one-time deals into monthly retainers.
These are the problems your business model creates — and the reasons WiFi marketing changes the equation.
You sell the APs, collect the check, and wait for the next deal. Without recurring services, your revenue resets to zero every quarter.
Distribution pricing leaves single-digit margins on hardware. The real money is in services layered on top — but most VARs don't have a service to sell.
Without differentiation, you're competing on price. WiFi marketing services make your proposals harder to replicate and easier to justify.
Add WiFi marketing as a service line in your quotes. Increases deal value without adding sales cycle complexity.
Cisco Meraki, Ubiquiti, Aruba, Ruckus, TP-Link, Cambium — MyWiFi works with 20+ vendors. The gear your clients already bought from you is ready to go.
Charge $150-$350/mo per venue for WiFi marketing services. Your clients get guest data capture, marketing automation, and analytics.
When you pitch hardware + WiFi marketing, you're not competing with the VAR who sells boxes. You're selling outcomes.
Recommended plan: Pro or Agency at $199 or $499/mo
Revenue projections are illustrative estimates only. Actual results depend on your market, pricing strategy, sales execution, and other factors. MyWiFi Networks does not guarantee any specific income or results.
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