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Flat fee, per-AP, per-location, and bundled service packaging.
Your pricing structure is as important as your price. The structure determines how your clients think about the service and how sticky they become.
The Recurring Revenue Imperative
Your goal is monthly recurring revenue (MRR). One-time setup fees are nice but they do not pay your rent in month seven. Every pricing structure you offer should anchor on a monthly fee that continues indefinitely.
Pricing Structures That Work
Structure 1: Flat Monthly Fee Per Location ($149-399/mo per location)
Simple, predictable, easy to sell. Every location pays the same rate regardless of AP count or guest volume. Best for clients with 1-5 locations. The risk is that high-volume clients feel undercharged and low-volume clients feel overcharged — both are churn risks.
Structure 2: Per-AP Monthly Fee ($49-149/mo per active access point)
Scales naturally with deployment size. A single AP at a restaurant might be $79/mo. A hotel with 12 APs is $948/mo. This structure aligns your revenue with the client's scale and is easier to upsell (add more APs = add revenue). Best for MSPs with multi-location deployments.
Structure 3: Tiered Service Packages (Good/Better/Best)
Offer three service levels that correspond to MyWiFi platform tiers. Good: data capture only, no automation. Better: data capture + email automation. Best: full platform including advanced analytics, SMS, and white-labeled client dashboards. Most clients choose the middle option — this is Goldilocks pricing at work.
Mapping to MyWiFi Platform Tiers
As you build your packages, you will use MyWiFi's platform tiers as your foundation. The current platform tiers are:
Your client-facing pricing sits above your platform cost. If you are on the Agency plan at $499/mo, you might have 10 clients paying you $149/mo each — generating $1,490/mo for a $499/mo cost. That is roughly $1,000/mo margin before your time.
Annual Plan Strategy
Always offer an annual plan with a 15-20% discount. Frame it clearly: "The monthly plan is $199. The annual plan is $159/mo — that saves you $480 over the year. Most of my clients choose annual because the math is obvious."
Three benefits of annual plans: better cash flow (you collect 12 months upfront), lower churn (clients who pay annually almost never leave mid-year), and higher average contract value (ACV) for your business.
Billing Tools
Use a recurring billing platform from day one: Stripe (developer-friendly, easy setup), FreshBooks (invoicing + recurring), or Recurly (subscription management). Do not chase clients for payment manually. Automate it.