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Ad Tag Integration
Xandr (Microsoft) + MyWiFi WiFi Marketing Integration
VAST/OpenRTB tag integration — serve Xandr (Microsoft) ads on your clients' captive portal + post-login pages with full viewability + revenue share.
Integration Flow
MyWiFi
AD TAG
Ad Delivery Flow
How the Xandr (Microsoft) integration works
01
Ad call
The MyWiFi captive portal detects an available impression and sends an ad request to Xandr (Microsoft) with inventory signals (venue type, geo, daypart, device).
02
Bid / creative
Xandr (Microsoft) returns the winning creative — VAST, HTML5, or direct ad markup — along with the CPM bid and click-through URL.
03
Render
The portal plays the ad to your client's guest before unlocking internet access. 100% viewability guaranteed — no skip option until the ad completes.
04
Report
Impression, completion rate, CPM, and revenue are logged simultaneously to MyWiFi analytics and the Xandr (Microsoft) reporting dashboard. Reseller revenue settles monthly.
→
Serve video and display ads sourced from Xandr's marketplace
→
Run invite-only deals with Fortune-500 brands via Xandr Curate
→
Leverage Microsoft Audience Network targeting for non-cookie signals
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Report impression-level data to advertisers via Xandr dashboards
Technical details
Integration method
- Protocol
- OpenRTB 2.x (Microsoft Xandr Monetize)
- Integration type
- SSP / header bidding
- Creative format
- VAST video, display, native
- Setup time
- ~1 hour (with MyWiFi ad-tech support)
- Revenue share
- Partner-dependent — negotiate via your MyWiFi account manager
- Minimum impression volume
- Varies by network — contact us before activation
- Reporting
- Real-time via MyWiFi analytics + native Xandr (Microsoft) dashboard
Setup note
Connect your MyWiFi inventory to Xandr Monetize. For private deals, configure Xandr Curate deal IDs with brand partners directly — then activate in MyWiFi.
Reseller fit
Who this is for
Best for
Enterprise resellers running invite-only programmatic deals with Fortune-500 brands.
- ■Agency or MSP managing 20+ venues with unused captive-portal inventory — Xandr (Microsoft) turns idle impression slots into recurring reseller revenue.
- ■ISP monetising underused portal sessions across a managed Wi-Fi fleet — no ad-ops staff required; MyWiFi handles fill and reporting.
- ■Ad-network operator or demand aggregator reselling captive-portal supply to brand advertisers — Xandr (Microsoft) provides the vetted demand side.
- ■White-label reseller who wants to offer ad-funded Wi-Fi as a differentiator to your clients' venues — position it as a revenue share, not a cost.
Getting started
Ready to monetise your captive-portal inventory with Xandr (Microsoft)?
Our ad-tech team handles the integration end-to-end. Book a 30-minute call to review your inventory, confirm minimum volumes, and get your first ad slot live.
Onboarding typically completes within 1 business day.
No minimum spend. Revenue share — we earn when you earn.
FAQ
Common questions about Xandr (Microsoft) + MyWiFi
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Ready to monetise your captive-portal inventory with Xandr (Microsoft)?
Book a 30-minute call with our ad-tech team. We will review your inventory, confirm minimum volumes with Xandr (Microsoft), and have your first ad slot live within one business day.