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Ad Tag Integration
PubMatic + MyWiFi WiFi Marketing Integration
VAST/OpenRTB tag integration — serve PubMatic SSP ads on your clients' captive portal + post-login pages with full viewability + revenue share.
Integration Flow
MyWiFi
AD TAG
Ad Delivery Flow
How the PubMatic integration works
01
Ad call
The MyWiFi captive portal detects an available impression and sends an ad request to PubMatic with inventory signals (venue type, geo, daypart, device).
02
Bid / creative
PubMatic returns the winning creative — VAST, HTML5, or direct ad markup — along with the CPM bid and click-through URL.
03
Render
The portal plays the ad to your client's guest before unlocking internet access. 100% viewability guaranteed — no skip option until the ad completes.
04
Report
Impression, completion rate, CPM, and revenue are logged simultaneously to MyWiFi analytics and the PubMatic reporting dashboard. Reseller revenue settles monthly.
→
Header-bid captive-portal impressions via PubMatic OpenWrap
→
Fill video, banner, and sponsored-WiFi slots with a single integration
→
Access unique demand from PubMatic's Connect ID for cookieless targeting
→
Run dynamic floor pricing by venue, geo, and daypart
Technical details
Integration method
- Protocol
- OpenRTB 2.x + OpenWrap header bidding
- Integration type
- SSP / header bidding
- Creative format
- VAST video, banner, sponsored-WiFi HTML5
- Setup time
- ~1 hour (with MyWiFi ad-tech support)
- Revenue share
- Partner-dependent — negotiate via your MyWiFi account manager
- Minimum impression volume
- Varies by network — contact us before activation
- Reporting
- Real-time via MyWiFi analytics + native PubMatic dashboard
Setup note
Integrate PubMatic OpenWrap into the MyWiFi portal to run concurrent bids from PubMatic's demand pool. OpenWrap manages timeout, floor, and bid selection.
Reseller fit
Who this is for
Best for
Resellers seeking broadest demand diversity and cookieless targeting via Connect ID.
- ■Agency or MSP managing 20+ venues with unused captive-portal inventory — PubMatic turns idle impression slots into recurring reseller revenue.
- ■ISP monetising underused portal sessions across a managed Wi-Fi fleet — no ad-ops staff required; MyWiFi handles fill and reporting.
- ■Ad-network operator or demand aggregator reselling captive-portal supply to brand advertisers — PubMatic provides the vetted demand side.
- ■White-label reseller who wants to offer ad-funded Wi-Fi as a differentiator to your clients' venues — position it as a revenue share, not a cost.
Getting started
Ready to monetise your captive-portal inventory with PubMatic?
Our ad-tech team handles the integration end-to-end. Book a 30-minute call to review your inventory, confirm minimum volumes, and get your first ad slot live.
Onboarding typically completes within 1 business day.
No minimum spend. Revenue share — we earn when you earn.
FAQ
Common questions about PubMatic + MyWiFi
More Ad Networks Integrations
Related integrations you might need
Ready to monetise your captive-portal inventory with PubMatic?
Book a 30-minute call with our ad-tech team. We will review your inventory, confirm minimum volumes with PubMatic, and have your first ad slot live within one business day.