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Ad Tag Integration
Magnite + MyWiFi WiFi Marketing Integration
VAST/OpenRTB tag integration — serve Magnite SSP ads on your clients' captive portal + post-login pages with full viewability + revenue share.
Integration Flow
MyWiFi
AD TAG
Ad Delivery Flow
How the Magnite integration works
01
Ad call
The MyWiFi captive portal detects an available impression and sends an ad request to Magnite with inventory signals (venue type, geo, daypart, device).
02
Bid / creative
Magnite returns the winning creative — VAST, HTML5, or direct ad markup — along with the CPM bid and click-through URL.
03
Render
The portal plays the ad to your client's guest before unlocking internet access. 100% viewability guaranteed — no skip option until the ad completes.
04
Report
Impression, completion rate, CPM, and revenue are logged simultaneously to MyWiFi analytics and the Magnite reporting dashboard. Reseller revenue settles monthly.
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Monetize pre-roll inventory via Magnite's CTV/OTT-optimized SSP
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Access demand from agency trading desks and major DSPs
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Run private marketplaces with specific brands for premium CPMs
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Track viewability, completion, and brand-safety metrics in real time
Technical details
Integration method
- Protocol
- OpenRTB 2.x (SSP auction)
- Integration type
- SSP / header bidding
- Creative format
- VAST video (CTV/OTT class), display
- Setup time
- ~1 hour (with MyWiFi ad-tech support)
- Revenue share
- Partner-dependent — negotiate via your MyWiFi account manager
- Minimum impression volume
- Varies by network — contact us before activation
- Reporting
- Real-time via MyWiFi analytics + native Magnite dashboard
Setup note
MyWiFi sends bid requests to Magnite via OpenRTB. Magnite runs the auction across its demand partners and returns the winning VAST creative.
Reseller fit
Who this is for
Best for
Publishers with premium video inventory wanting maximum CTV-demand access.
- ■Agency or MSP managing 20+ venues with unused captive-portal inventory — Magnite turns idle impression slots into recurring reseller revenue.
- ■ISP monetising underused portal sessions across a managed Wi-Fi fleet — no ad-ops staff required; MyWiFi handles fill and reporting.
- ■Ad-network operator or demand aggregator reselling captive-portal supply to brand advertisers — Magnite provides the vetted demand side.
- ■White-label reseller who wants to offer ad-funded Wi-Fi as a differentiator to your clients' venues — position it as a revenue share, not a cost.
Getting started
Ready to monetise your captive-portal inventory with Magnite?
Our ad-tech team handles the integration end-to-end. Book a 30-minute call to review your inventory, confirm minimum volumes, and get your first ad slot live.
Onboarding typically completes within 1 business day.
No minimum spend. Revenue share — we earn when you earn.
FAQ
Common questions about Magnite + MyWiFi
More Ad Networks Integrations
Related integrations you might need
Ready to monetise your captive-portal inventory with Magnite?
Book a 30-minute call with our ad-tech team. We will review your inventory, confirm minimum volumes with Magnite, and have your first ad slot live within one business day.