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Ad Tag Integration
Amazon Publisher Services + MyWiFi WiFi Marketing Integration
VAST/OpenRTB tag integration — serve Amazon Publisher Services (APS) ads on your clients' captive portal + post-login pages with full viewability + revenue share.
Integration Flow
MyWiFi
AD TAG
Ad Delivery Flow
How the Amazon Publisher Services integration works
01
Ad call
The MyWiFi captive portal detects an available impression and sends an ad request to Amazon Publisher Services with inventory signals (venue type, geo, daypart, device).
02
Bid / creative
Amazon Publisher Services returns the winning creative — VAST, HTML5, or direct ad markup — along with the CPM bid and click-through URL.
03
Render
The portal plays the ad to your client's guest before unlocking internet access. 100% viewability guaranteed — no skip option until the ad completes.
04
Report
Impression, completion rate, CPM, and revenue are logged simultaneously to MyWiFi analytics and the Amazon Publisher Services reporting dashboard. Reseller revenue settles monthly.
→
Header-bid captive-portal impressions via Transparent Ad Marketplace (TAM)
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Access Amazon DSP demand alongside competitive SSP bids
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Run server-side video with Amazon's Unified Ad Marketplace
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Leverage Amazon first-party audience signals for targeting
Technical details
Integration method
- Protocol
- OpenRTB + TAM (Transparent Ad Marketplace)
- Integration type
- SSP / header bidding
- Creative format
- VAST video, display, native
- Setup time
- ~1 hour (with MyWiFi ad-tech support)
- Revenue share
- Partner-dependent — negotiate via your MyWiFi account manager
- Minimum impression volume
- Varies by network — contact us before activation
- Reporting
- Real-time via MyWiFi analytics + native Amazon Publisher Services dashboard
Setup note
Integrate the APS TAM tag into the MyWiFi portal page. APS runs server-side header bidding alongside Amazon DSP demand before the portal loads.
Reseller fit
Who this is for
Best for
Venues with strong consumer demographics — Amazon first-party signals deliver premium CPMs.
- ■Agency or MSP managing 20+ venues with unused captive-portal inventory — Amazon Publisher Services turns idle impression slots into recurring reseller revenue.
- ■ISP monetising underused portal sessions across a managed Wi-Fi fleet — no ad-ops staff required; MyWiFi handles fill and reporting.
- ■Ad-network operator or demand aggregator reselling captive-portal supply to brand advertisers — Amazon Publisher Services provides the vetted demand side.
- ■White-label reseller who wants to offer ad-funded Wi-Fi as a differentiator to your clients' venues — position it as a revenue share, not a cost.
Getting started
Ready to monetise your captive-portal inventory with Amazon Publisher Services?
Our ad-tech team handles the integration end-to-end. Book a 30-minute call to review your inventory, confirm minimum volumes, and get your first ad slot live.
Onboarding typically completes within 1 business day.
No minimum spend. Revenue share — we earn when you earn.
FAQ
Common questions about Amazon Publisher Services + MyWiFi
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Ready to monetise your captive-portal inventory with Amazon Publisher Services?
Book a 30-minute call with our ad-tech team. We will review your inventory, confirm minimum volumes with Amazon Publisher Services, and have your first ad slot live within one business day.