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When to bundle, when to add-on, and how to maximize revenue from the only first-mover feature in WiFi marketing.
WhatsApp OTP is priced at $99/month per location as a standalone add-on to any platform plan. Your decision as a reseller is when to lead with it as a bundle versus when to introduce it as an upsell after the client is already on the base platform.
The Two Pricing Strategies
Strategy A — Bundle at First Pitch (Recommended for WhatsApp-Dominant Markets)
For any prospect serving Latin American, MENA, South Asian, or Hispanic-American audiences: bundle WhatsApp OTP into your standard pitch from the first conversation. Do not present it as optional.
Your bundled offer: "[Platform tier] + WhatsApp OTP: $[platform price + $99]/month per location."
Example: Pro plan ($199) + WhatsApp OTP ($99) = $298/month per location.
Framing: "For venues serving [target demographic], this is our standard package. WhatsApp is the primary channel for your guest demographic — separating it out as an add-on does not make sense. $298/month gives you the full WiFi marketing platform plus the highest-reach outreach channel in your market."
Bundling increases deal size by $99/location without adding friction, because the prospect never sees WhatsApp as a separate decision — it is part of the product they are evaluating.
Strategy B — Add-On After Results (For Mixed or Unknown Demographics)
For prospects where WhatsApp fit is not obvious, close the base platform first. After 30–60 days, when they have real contact capture data and campaign performance visible, introduce WhatsApp as the next upgrade.
Timing: after they see their email open rate. Most venues in mixed markets see 18–25% email open rates. Showing them that the same campaign via WhatsApp would yield 98% is a natural segue.
Script: "You have captured 150 contacts in your first month. Your welcome email campaign had a 22% open rate — which is solid for email. I want to show you something. [Show the WhatsApp open rate benchmark.] For $99/month, we can add WhatsApp login so your next 150 contacts are WhatsApp-reachable. Your next campaign reaches 147 of them instead of 33. Want to activate it?"
Volume Pricing for MSPs
If you are pitching an MSP who manages 20+ locations, the $99/location/month WhatsApp add-on becomes a meaningful line item: $1,980/month in add-on revenue across 20 locations.
Offer a volume discount to close the MSP deal:
The volume discount increases deal size and makes the MSP feel like they negotiated something, while you retain a significant margin even at the discounted rate.
Annual Plan for WhatsApp Add-On
Apply the same annual plan strategy to the WhatsApp add-on as you do to the base platform: 15–20% discount for annual prepay.
$99/month × 12 = $1,188/year Annual plan: $79/month × 12 = $948/year (save $240)
Frame it: "The WhatsApp add-on is $99/month. On the annual plan it is $79/month — you save $240 over the year. Most clients in [target market] who try it go annual immediately because the channel performance data makes it an easy renewal."
The Value-Now Frame (Use Carefully)
When a prospect asks why to deploy now rather than waiting:
"MyWiFi is the only 100% true white-label platform with WhatsApp integration. Your clients who deploy WhatsApp OTP today start building verified WhatsApp contact lists immediately — and every contact they accumulate is a channel with 95%+ open rates. Waiting means leaving those contacts uncaptured. The clients you onboard now will be months ahead in contact depth and campaign history."
Do not invent urgency or imply "the window is closing" — you do not know that. Lead with the compound benefit of starting now, not fear of missing out.