wifi analytics

WiFi Marketing for Repeat Customers

Brick-and-mortar businesses in pursuit of repeat customers can benefit greatly from WiFi marketing. A guest WiFi network will help in collecting customer data and visitor metrics that, in turn, provide business intelligence to optimize and automate loyalty programs, precisely target digital ads, and improve customer communications. Encouraging a repeat visit is one of the many …

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Making the Advantages of Digital Businesses Available for Brick-And-Mortars

It’s hard for a local business to learn about their customers the way digital companies usually do. Brick-and-mortar shops, like the local dry cleaner and a mom-and-pop bagel place, tend to get to know their customers face-to-face rather than by collecting personal data.  For digital businesses, communicating with their customers and promoting their products doesn’t …

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WiFi Marketing Analytics and the Insights You Can Get

WiFi marketing analytics, the data that fuels WiFi marketing, enables businesses to create a personalized customer experience by delivering tailored content and specially timed offers based on customer demographics and behavior. By analyzing who connects to their guest WiFi service and studying data about everyone within range, companies can gain new insights into their target …

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