Kevin Zicherman

How Local Businesses & Their Customers Benefit from WiFi Marketing

Guest WiFi has become a baseline accommodation for many kinds of brick-and-mortar businesses. Failing to provide wireless internet access can compel some people to pass up your client’s establishment.  As important as customer satisfaction is, the real benefit of offering guest WiFi is the ability to conduct WiFi marketing, an approach that’s proven to help …

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How WiFi Marketing Helps You Personalize Customer Communication

Your clients’ guest WiFi networks ensure a steady stream of customer data—contact details, profile information like the name, gender, and date of birth, and presence analytics. That data plays a crucial role in loyalty campaign optimization, but what role, exactly? WiFi data enables highly personalized marketing outreach. This article will explain how brick-and-mortar businesses can …

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Trigger Marketing for Brick-And-Mortars

49% of people will disregard a brand if it bombards them with ads or if they perceive the advertising to be irrelevant. As consumers are continuously inundated with digital advertising and customized messaging throughout each day, for marketers, relevancy remains the ultimate challenge. Practically every advertising platform—Facebook, Twitter, Snapchat, and other content publishers—offer strategies for …

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Use WiFi Marketing at Every Stage of the Customer Relationship

When engaging with customers, there’s no one-size-fits-all option—the content and execution of your marketing outreach must change along with the customer’s perspective of the business. For example, the messages that a marketer presents to new customers should be quite different from those sent to long-time customers. By determining the status of a customer’s relationship with …

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WiFi Marketing for Repeat Customers

Brick-and-mortar businesses in pursuit of repeat customers can benefit greatly from WiFi marketing. A guest WiFi network will help in collecting customer data and visitor metrics that, in turn, provide business intelligence to optimize and automate loyalty programs, precisely target digital ads, and improve customer communications. Encouraging a repeat visit is one of the many …

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Using WiFi Marketing to Boost the Social Presence of Your Local Clients

As a marketer, your small business clients are the most valuable and most vulnerable. According to recent studies, and more widely understood given the current economic climate, there are over 30.7 million small businesses in the United States accounting for 90% of the business population. Local businesses have a certain charm, they encourage a unique …

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Making the Advantages of Digital Businesses Available for Brick-And-Mortars

It’s hard for a local business to learn about their customers the way digital companies usually do. Brick-and-mortar shops, like the local dry cleaner and a mom-and-pop bagel place, tend to get to know their customers face-to-face rather than by collecting personal data.  For digital businesses, communicating with their customers and promoting their products doesn’t …

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Selling WiFi Marketing to Gyms

If you’re an MSP or run a digital marketing agency and weren’t working with gyms before, WiFi marketing can open up a whole new customer audience for you. Many types of brick-and-mortar businesses can benefit from WiFi marketing, but gyms are especially productive territory for this insightful approach to marketing. The gym business calls upon …

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Selling WiFi Marketing to Restaurants

Digital marketing agencies and MSPs can increase their revenue by selling WiFi marketing to restaurants. For any business where people wait or spend time, the potential applications of WiFi marketing are broad. This insightful approach to marketing can be instrumental in helping your clients engage with their customers, and it can be the foundation of …

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