WiFi Marketing

Tap into WiFi Analytics to Improve Your Client’s Business

WiFi analytics, the data that drives WiFi marketing, allows agencies to create a tailored customer experience by delivering personalized content and precisely timed offers based on customer demographics and behavior. This article will provide a brief overview of WiFi analytics and describe three of its many practical uses. The Power of WiFi Analytics For brick-and-mortar …

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How Local Businesses & Their Customers Benefit from WiFi Marketing

Guest WiFi has become a baseline accommodation for many kinds of brick-and-mortar businesses. Failing to provide wireless internet access can compel some people to pass up your client’s establishment.  As important as customer satisfaction is, the real benefit of offering guest WiFi is the ability to conduct WiFi marketing, an approach that’s proven to help …

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How WiFi Marketing Helps You Personalize Customer Communication

Your clients’ guest WiFi networks ensure a steady stream of customer data—contact details, profile information like the name, gender, and date of birth, and presence analytics. That data plays a crucial role in loyalty campaign optimization, but what role, exactly? WiFi data enables highly personalized marketing outreach. This article will explain how brick-and-mortar businesses can …

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Trigger Marketing for Brick-And-Mortars

49% of people will disregard a brand if it bombards them with ads or if they perceive the advertising to be irrelevant. As consumers are continuously inundated with digital advertising and customized messaging throughout each day, for marketers, relevancy remains the ultimate challenge. Practically every advertising platform—Facebook, Twitter, Snapchat, and other content publishers—offer strategies for …

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